Google scores 61% of the search market

October 15th, 2007

The guys at the ‘plex must be rubbing their hands with glee over the figures from ComScore’s ‘first comprehensive study of worldwide search activity’. ComScore have calculated that 61% of searches performed worldwide are executed through Google’s servers - wow! And perhaps what is more worrying there’s no major contender out there either, with Yahoo hiding back in second place with a measily 14%. Poor old Microsoft have dropped to fourth place on the list with 3.5% behind Chinese search engine Baidu in third (5.3%) with Ask almost off the scale at 1.2%.

Google have certainly entrenched themselves in the search engine niche with their name now being synonymous with internet search and is used in movies, tv programs and general day to day life - ‘Just Google it’ has become a favourite phrase of many people was when referring to looking for something on the internet. Will there ever be another search provider out there that can compete with Google and more importantly do we, as searchers, want one?

Anyway for some more details on the figures check out ComScore.