If the coolness of ads were directly linked to sales of the product (and some people in marketing think it is) then Blu-ray would be wiping the floor with HD DVD after this Sony ad. With imagery of warriors, wolves and sports cars and with its blue laser effects no-one can help it but watch the ad the whole way through. I wasn’t too convinced by the falling sports cars myself, a metaphor of who knows what but I’m a sucker for piano background music and I was expecting to hear Amy Lee’s beautiful haunting vocals start up at any time.

However most consumers are not swayed by bright lights and smoke and are more concerned about the bottom line, so until Blu-ray players drop in price to match the equivalent HD-DVD players then expect more of these funky ads!

From as far back as I can remember, ads have played an essential part in surfing the web. Because, without ads, communication between websites and their promotion decreases significantly. The vast majority of ads, I must admit, is composed of annoying, blinking, colorful adverts that are meant to catch your eye or trick you into clicking. But are those so profitable that everyone seems to take them into consideration? Read the rest of this entry »

Google already started at the end of the past year, a beta session for its Audio Ads, which later became quite successful. However, today, Google needs more beta-testers for the above mentioned AdWords system.

“The beta has been going well and, in fact, the Audio Ads Team is looking for more testers. In terms of feedback, the Audio Ads team has heard that beta testers like the simple and clean user interface and the targeting and reporting options. Beta testers also find the audio ad creation process easy and fast since it only takes them a few days to create their ads and launch their first campaigns (as compared to potentially weeks for traditional radio ads)”

Vivian, Inside AdWords crew

The system’s procedure is simple enough for anyone to understand. Google collects audio ads from multiple AdWords publishers and redirects them to several radio stations that are part of older partnerships. This way, the advertisers can reach their target customers and attract a certain category of the offline users to their online services.

Google already had several attempts of expanding their advertising solutions towards the offline area. Although the audio tests were very popular, numerous users hearing them at multiple US radio stations, there were more beta tests: newspapers ads or TV ads. Some time ago, Google selected multiple AdWords publishers and sent their adverts to several US newspapers, representing the first Google attempt to become a powerful offline advertising platform.

Shortly you can sign up for beta-testing for Google, by following this link.

The following video has been sped up to make things less painful.

That’s fantastic. Google has recently announced that they will try to breach in the physical advertising market as well as the Internet one, but nothing concluded so far. Now, after revolutionizing web advertising with the AdSense system, which displays adverts for products related to the page being viewed, Google wants to do the same for billboard ads.

They have already filed a patent regarding the innovative idea. The ads are supposed to run on electronic billboards located in shopping malls, and even out on the street. However, there’s a slight disadvantage. All these ads are useless if locals stores don’t have the advertised products in stock anymore. Therefore, Google has come up with a system that only advertises products available nearby.

Stores that buy advertising space on local electronic billboards are able to connect their stock-control computers to the network.
The ads are displayed after a round robin until they’re out of stock. When that happens, the certain ad is being deactivated until the product is restocked.

How’s that for an inventive advertising system?

Companies that create products have one major concern and that is to sell the product and the main way to that is to advertise! Advertising is for a long time now a strong industry that gathered over the time quite a few fans.

I’ve found these ads that promote Apple’s Mac, they are here to prove you once more why you need a Mac, enjoy!

We all have seen some crazy ads now and then, some of them funny others really smart that make you think but I have to admit, the Zune video campaign has some of the weirdest clips I’ve ever seen. It all started with the website that I visited a time ago and had some pretty peculiar artwork on display and now this series of commercials that I can’t even describe, it’s best for you to see for yourselves.

And these are but a few of the clips meant to promote Zune, will they succeed? They just might!