Dell PCs move into the shop window

May 24th, 2007

Dell PCDell will start to sell its PCs via Wal-Mart retail stores in the US from June 10. This is a major shift for the manufacturer which relied on direct sales throughout its 23 year existence.

Consumers will be able to buy a $700 PC with accessories through Wal-Mart and Sam’s Club stores in the US and Canada. Dell were unable to provide details of what was included in the accessories package.

Dell PCs will cozy up along side PCs from HP, Acer and Gateway on the shelves at Wal-Mart which are already sold by the chain.

According to PC World there appears to be two main reasons for the shift

But the direct-sales business model is no longer such an advantage, since competing PC vendors say they have learned their lesson and trimmed their own costs. And critics note that buyers in developing countries don’t trust their postal systems enough to purchase expensive PCs through the mail.

Hopefully this should be good news for all PC consumers.

Source: Reuters


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