After Web 2.0, follow the rise from the simple search to Search Engine 2.0

“Web 2.0″. You hear it everywhere, from blogs and websites to TV shows and newspaper articles. Wikipedia describes it as refering to “perceived or proposed second generation of Internet-based services—such as social networking sites, wikis, communication tools, and folksonomies—that emphasize online collaboration and sharing among users.” To simplify it a bit, it represents what we are experiencing nowadays all over the Internet: blogs, widgets, social networking websites, and so on.

Throughout the change of the internet one thing has apparently remained the same: the way we search for information. And one name imediately pops up as an ever-changing company that seems to lead the way in this area: Google. But, as Google expands, it appears that its “Default” function hasn’t changed much. The logos have come and gone, but the way we use Google’s search engine has basically remained the same over the years. I’m not saying this as a bad thing, though, but there are cases when Google’s apparent “rigidity” makes its presence known. With SEO techniques have enabled websites to deceive users in some cases, by offering illusions to be shown in the search engine, you can waste up to hours chasing the information that you need. One short example is the one that almost anyone has encountered in Google: you type in your search, and the first answers are websites that have little or nothing to do with what you typed (even pornographic websites). Read the rest of this entry »