Google needs beta-testers

Google already started at the end of the past year, a beta session for its Audio Ads, which later became quite successful. However, today, Google needs more beta-testers for the above mentioned AdWords system.

“The beta has been going well and, in fact, the Audio Ads Team is looking for more testers. In terms of feedback, the Audio Ads team has heard that beta testers like the simple and clean user interface and the targeting and reporting options. Beta testers also find the audio ad creation process easy and fast since it only takes them a few days to create their ads and launch their first campaigns (as compared to potentially weeks for traditional radio ads)”

Vivian, Inside AdWords crew

The system’s procedure is simple enough for anyone to understand. Google collects audio ads from multiple AdWords publishers and redirects them to several radio stations that are part of older partnerships. This way, the advertisers can reach their target customers and attract a certain category of the offline users to their online services.

Google already had several attempts of expanding their advertising solutions towards the offline area. Although the audio tests were very popular, numerous users hearing them at multiple US radio stations, there were more beta tests: newspapers ads or TV ads. Some time ago, Google selected multiple AdWords publishers and sent their adverts to several US newspapers, representing the first Google attempt to become a powerful offline advertising platform.

Shortly you can sign up for beta-testing for Google, by following this link.