AT&T hop in bed with Apple?
August 17th, 2007
Having been labelled as ‘unbelievably arrogant’ by European operators, rumour now has it that Apple have influenced AT&T, their iPhone carrier in the US, to downgrade the functionality of the ‘rival’ Blackberry 8820. The downgrade would limit the GPS functionality of the 8820 to the subscription only service TeleNav and with the iPhone boasting the Google Maps functionality the belief is the iPhone would appear ’superior’ and more appealing to the consumer.
As pointed out on several blogs the iPhone and 8820 are aimed at different market sectors, yet AT&T seem oblivious to this fact in promoting the iPhone over its other products.
Of course this is all rumour and there is no indication that Apple have asked AT&T to impose the downgrade of the 8820, but given Apple’s ‘arrogant’ labelling by some European carriers, it would be no surprise if this move was Apple instigated.
Personally, I’m neither a big Blackberry fan nor iPhone zealot, but the real concern here is that AT&T or Apple are forcing their will on RIM. Ultimately the loser in this is YOU not RIM, these kind of corporate moves directly affect the consumer through lack of choice and inflated prices. It is this kind of corporate greed that is repulsive and abhorrent in my opinion, the downside of capitalism no less - anyone else want to weigh in with their thoughts?
Source: BlackBerry Cool
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