O2 officially rumoured to be iPhone carrier in UK!
September 17th, 2007
According to the rumour mill on September 18th O2 will be announced as the official carrier for the Apple iPhone in the UK, whilst T-Mobile and Orange win the German and French deals respectively. Apparently at 10am BST there will be an Apple event in London probably announcing these much rumoured deals for European carriers.
The deals have come with a hefty price tag - it’s believed that Apple will receive 40% of iPhone revenue from each carrier, that’s right, revenue not profit. Nice!
So what about all the old Vodafone rumours floating around not so long ago. Well I reckon that the 40% revenue share was just too much to swallow for some carriers and they will take their chances with other mobile manufacturers. O2 and the others have obviously decided that the iPhone branding will reap other financial rewards at some stage as a 40% revenue share must surely spell ‘loss-making venture’?
The only people smiling right now are the Apple execs who dreamt up this plan of dominance business plan. Oh and of course European mobile users who can now find out what all the fuss was about ‘over the pond’ a few months ago.
Source: Electronista
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