Sony Blu-ray ad

If the coolness of ads were directly linked to sales of the product (and some people in marketing think it is) then Blu-ray would be wiping the floor with HD DVD after this Sony ad. With imagery of warriors, wolves and sports cars and with its blue laser effects no-one can help it but watch the ad the whole way through. I wasn’t too convinced by the falling sports cars myself, a metaphor of who knows what but I’m a sucker for piano background music and I was expecting to hear Amy Lee’s beautiful haunting vocals start up at any time.

However most consumers are not swayed by bright lights and smoke and are more concerned about the bottom line, so until Blu-ray players drop in price to match the equivalent HD-DVD players then expect more of these funky ads!