The next battle in the format war

Obviously slashing prices has not worked, so now the Blu-Ray Disc Association has decided to bundle five ‘top’ movies with their players as of the 1st of July until the end of September. The package applies to all Blu-ray players and the PlayStation 3.

Unfortunately it’s not a free for all when it comes to choosing your movies, you have to select your five freebies from a list including Chicken Little, The Omen (2006), Resident Evil: Apocalypse, and The Italian Job. Not exactly blockbusters plus you have to mail off a coupon prior to getting your mits on the discs.

It’s also a copy cat technique with Toshiba offering a similar deal just before Christmas last year with their HD-DVD player, but it is a well known and successful technique sure to boost sales … for a while.

I’m not convinced it will be the killer blow that Blu-Ray manufacturers are looking for, but it’s great for the consumer!

Source: Ars Technica